Privacy Policy
Bailey Belden Pty Ltd (ACN 150 728 000) ("Purple Lemon", "we", "us", or "our") operates the Purple Lemon website at www.purplelemon.ai and the Purple Lemon game-creation app at app.purplelemon.ai. Purple Lemon is an AI-assisted platform where users — including children and families — can create, play, and share kid-friendly platform games.
This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. By using our website or app, you agree to this policy. If you do not agree, please do not use Purple Lemon.
Who this policy applies to
This policy applies to visitors to our marketing website, registered users of the Purple Lemon app, and anyone who plays or views games published through the platform. Because Purple Lemon is designed for kids and families, we take extra care with information relating to children, as described below.
Information we collect
Depending on how you use Purple Lemon, we may collect:
- Account information — such as a username, email address, and authentication credentials. If you sign in with a third-party provider, we receive basic profile information from that provider as permitted by your settings with them.
- User-generated content — games, levels, characters, art, chat messages, prompts, and other materials you create or upload in the studio.
- Gameplay and usage information — such as games you create or play, studio activity, and interactions with platform features.
- Technical and device information — such as browser or device type, operating system, IP address, approximate location derived from IP, log files, and diagnostic data needed to operate and secure the service.
- Support communications — information you send when you contact us for help or feedback.
Our marketing website is largely static and does not use advertising cookies or third-party analytics trackers. The app may use essential cookies or similar technologies for sign-in and security.
How we use information
We use personal information to:
- create and manage accounts and authenticate users;
- provide the game-creation studio, AI-assisted building tools, previews, and publishing features;
- store, process, and display user-created games and related assets;
- operate, maintain, troubleshoot, and improve Purple Lemon;
- respond to support requests and communicate about the service;
- protect the security and integrity of our platform and users;
- comply with legal obligations and enforce our terms.
To power AI-assisted creation features, prompts and related content may be processed by third-party AI service providers on our behalf. We configure these services to support our product and do not use your content to train public models on your behalf unless we clearly tell you otherwise.
Children's privacy
Purple Lemon is intended for kid-friendly game creation. Children may use the platform with a parent or guardian's permission and supervision. We do not knowingly collect personal information from children under 13 without verifiable parental consent where required by law, including under the U.S. Children's Online Privacy Protection Act (COPPA).
- If you are under 13, you may use Purple Lemon only with a parent or guardian's permission and supervision.
- Parents and guardians may review, update, or request deletion of a child's account information by contacting us at support@purplelemon.ai.
- We limit collection to what is reasonably necessary to provide the service and do not sell personal information.
- Games and studio content are private by default and are visible to other users only when you choose to publish them. Please review what your child publishes before making a game public.
If you believe we have collected personal information from a child without appropriate parental consent, please contact us and we will take steps to delete it.
How we share information
We do not sell your personal information. We may share information:
- With service providers who help us run Purple Lemon — such as cloud hosting, authentication, email delivery, storage, and AI processing — under contracts that require them to protect the information and use it only for our instructions.
- With other users when you publish games or other content you choose to make public on the platform. Until you publish, your games and studio work remain private to your account.
- For legal and safety reasons if we believe disclosure is required by law, to protect rights and safety, or to respond to lawful requests from public authorities.
- In a business transfer if we are involved in a merger, acquisition, or sale of assets, subject to this policy or notice to you.
International transfers
Purple Lemon is operated from Australia. Your information may be stored or processed in Australia and other countries where we or our service providers operate. Those countries may have different privacy laws than your own. Where required, we take reasonable steps to protect information transferred internationally.
How long we keep information
We retain personal information for as long as your account is active or as needed to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. We do not apply fixed automatic deletion schedules.
You may request deletion of your account and associated personal information at any time by contacting us at support@purplelemon.ai. We will honour verified deletion requests unless we must retain certain information for legal, security, or operational reasons.
Security
We use administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your choices and rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you;
- correct inaccurate information;
- request deletion of your account or personal information;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent.
You can update some account details in the app. For access, correction, or deletion requests, email support@purplelemon.ai. We may need to verify your identity — or a parent's identity for child accounts — before responding.
Australia and the United States
Australia: If you are in Australia, we handle personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You may lodge a complaint with us first; if you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
United States: If you are in the United States, our practices for users under 13 are designed to comply with COPPA, including obtaining parental consent where required and giving parents the ability to review or delete a child's information. We do not sell personal information. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, to request deletion, and to opt out of any sale or sharing of personal information — none of which we conduct for this service.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes may also be communicated through the app or by email where appropriate.
Contact us
Questions about this Privacy Policy or our privacy practices can be sent to:
Bailey Belden Pty Ltd
Email: support@purplelemon.ai